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A blue BMW M4 and teal and purple BMW M3s under the Ben Franklin Bridge, with the Philadelphia skyline behind

About Unit 17 · New Jersey, USA · Since 2014

Designed by Unit 17.
Developed for enthusiasts.

Distinctive pre-preg carbon fiber styling for modern performance and luxury cars — designed, tested and refined by people who drive them.

Who we are

A styling brand, built by car people

Unit 17 Auto Styling started in 2014 with a group of car enthusiasts and a simple goal: make the aftermarket carbon fiber we wanted on our own cars. Today we design and supply distinctive, high-quality components for modern performance and luxury vehicles.

We don’t simply follow what is already on the market. We look for opportunities to create something different — a completely new design, a refined interpretation of a factory body line, or a functional component that elevates the whole car.

Being able to relate to fellow enthusiasts who share our passion for motoring is at the heart of how we work, and taking pride in our quality, service and fit is one of our top priorities.

Teal BMW M3 in front of the stone tower of the Ben Franklin Bridge

The Unit 17 collection

Our own designs. Available nowhere else.

Our foundation is our own designs. The proprietary Unit 17 collection is designed, developed and manufactured exclusively for us — so the pieces you see on our cars are not rebadged catalog parts you can find anywhere.

  • Genuine pre-preg dry carbon fiber
  • Engineered for the specific cars we are passionate about
  • Sold exclusively through Unit 17 Auto Styling
Explore the exclusives
Close-up of a carbon fiber front lip on a purple BMW M3
Front corner of a purple BMW M3 with carbon fiber aero

How a Unit 17 part is made

Hands-on, from sketch to shipping box

  1. 01

    Concept

    Every part starts with a gap we see on the car — a design nobody offers, or a factory line worth sharpening.

  2. 02

    Development

    We work through proportions, materials and finish until the design feels like it belonged on the car from the start.

  3. 03

    Real-world testing

    Our own vehicles are the development platforms. Fitment, finish and function are proven on the road, not just on a screen.

  4. 04

    Production

    Only then does it go to market — and we keep refining, so the quality and fit our customers expect stays consistent.

Teal BMW G80 M3 with the Philadelphia skyline

Automotive styling is about more than adding parts to a car. It’s about creating a complete vision — design, craftsmanship, fitment and individuality.

The Unit 17 team

What we stand for

The standards behind every order

Pre-preg carbon fiber

We specialise in genuine pre-preg dry carbon — lightweight, rigid and finished to a premium weave.

Fitment first

OEM-style fitment is the bar. A part that looks right but doesn’t fit right isn’t a Unit 17 part.

1-year warranty

Every product we sell is covered for a full year, and most orders ship from the USA.

Real people to talk to

Questions about fitment or an order? Text the team directly at 609-525-4865.

Front of a blue BMW M4 with a carbon fiber lip
Carbon fiber rear diffuser on a purple BMW M3
Rear of a purple BMW M3 beneath the bridge
Rear three-quarter view of a teal BMW M3 with carbon trunk spoiler
BMW M interior with carbon fiber trim

Beyond our own collection

A curated range from makers we trust

Alongside the exclusive Unit 17 collection we carry a carefully selected range of premium aftermarket parts from manufacturers we trust — chosen with the same eye for design and fitment.

Who writes our guides

Lucky

Owner

Read the blog

Teal BMW G80 M3 among autumn leaves

Let’s build yours.

Find parts for your car, or talk to us about what you have in mind.